Writing and Selling Short Fiction

Hi Folks,

I’m thinking about doing a daylong seminar on this. It would depend on interest. If you happen to be interested and able to travel to Tucson, let me know by email please at harveystanbrough@gmail.com.

A brief announcement for a friend. JoAnn Popek and Deborah Owen recently told me about a no-fee short story contest. The deadline is September 15 though, so get cracking. (grin) For guidelines, visit Creative Writing Institute and scroll down.

I’ve had questions recently from folks who are signed up for my Free Short Story of the Week. (If you are not signed up, you can Sign Up Here.) They all ask why I’m not selling my short stories instead of putting them on the website free. A professional writer friend of mine asked the same question in a slightly different context a few weeks ago.

Think about that for a moment. Why in the world would I limit the audience for my short stories to around 70 subscribers? The answer is, I Don’t.

Yes, if you subcribe (see Sign Up Here above), you will receive a brand new short story free in your email once a week. It costs you nothing and you can read it as many times as you want for the next week or so.

But I ALSO publish each story, usually on the day I write it, to Amazon, the Smashwords store, Apple, Barnes & Noble, Inktera, Kobo, Oyster, Scribd and Tolino. Through those markets, my stories, collections and novels are available in over 100 nations worldwide within a few days of publication.

To give you an idea of the process, as I’m writing this (September 2), I wrote the next short story of the week yesterday. It’s called “Paper Hearts.” As soon as I finished it, I did the format, created a cover, and published it to my Free Short Story of the Week blog. It will go live on my website on the morning of Monday, September 7. It will go out in email to subscribers on the afternoon of the same day.

So I posted it to my website yesterday and set a future release date. But I also published it for sale to Draft2Digital, a distributor who sends it to Apple, Barnes & Noble, Inktera, Kobo, Oyster, Scribd and Tolino. Then I published it to Smashwords, but only for sale in their online store. (You can buy titles at Smashwords.com in any ebook format.) Then I published it to Amazon.

If you want to see it, I recommend you subscribe to my Free Short Story of the Week and wait until Monday to read it. Or just come back to my website on Monday and click the Free Short Story of the Week tab.

But if you’re really in a rush and you have more money than patience, you’re more than welcome to visit your favorite ebook store anytime and buy it. It only costs $2.99. That includes tax, even if you live in Europe and have that horrible VAT thing going on.

Not ony do I sell each individual short story that I write, I also do this:

When I’ve written five short stories, I combine them in a short collection and sell it for $4.99. So my readers can buy my stories one at a time for $2.99 (five stories would cost just under $15) or they can get five stories in a short collection for $4.99.

So when I’ve written TEN short stories, guess what? Besides the two 5-story collections for $4.99 each, my readers can also opt to buy one 10-story collection for $5.99 to $7.99. Can you say Good Deal?

From a writer and indie publisher standpoint, each story gives me multiple streams of revenue, too. When I’ve written ten short stories, I get thirteen publications: ten individual stories, two 5-story collections, and one 10-story collection.

And each of those is for sale at every venue listed above PLUS at those venues’ subsidiaries. Most of the “big” vendors have a few to several subsidiaries to whom they further distribute the books. Cool, eh?

That gives me three separate streams of revenue for each short story. Thirty streams of revenue for ten stories. Times the number of venues in which my stories are for sale.

Finally, I also publish each 5-story and 10-story collection as a paperback. Do I get a lot of sales in paperback? No.

But when the reader finds my collection or novel online and sees the paperback price (usually around $15.99) right alongside the ebook price (usually around $5.99) it makes the ebook price look really good. See? Which of course it is.

‘Til next time, happy writing. And selling.

Harvey

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