Pricing and Various Sales Venues

Hi Folks,

A little rant this time, but a well-reasoned rant.

It really is attrocious what Amazon does to authors regarding royalties. This problem came fully home to me awhile back when I uploaded the new version of The Wes Crowley Saga (10 full novels in one book) to Amazon and Smashwords.

At Amazon, to get a 70% royalty, a book must be priced between $2.99 and $9.99. All other prices glean the author a 35% royalty.

The Wes Crowley Saga is priced at $19.99. (Ten novels for $20 ain’t that bad, ya’ll.)

From Amazon, for each $19.99 sale, I get $6.99. Amazon keeps $13.

From Smashwords, for each $19.99 sale, I get $16.24. Almost $10 more. Can you believe that? Smashwords keeps $2.87 and charges a “billing fee” of 88 cents. Of course, that’s for sales directly from Smashwords.

But from Premium Catalog Retailers (B&N, Kobo, and about 30 others), for each $19.99 sale I still make $11.99. The retailers get $6 and Smashwords gets $2.

And what empowers Amazon to do this? Authors who publish through KDP Select, the exclusive program Amazon set up.

When you publish through KDP Select, not only do you cut off those readers who prefer to purchase from other retailers and read .epub files, but you aren’t even allowed to publish and sell YOUR book on your own website. Did you know that?

Oh, and just in case you wondered, yes, I could lower the price for The Wes Crowley Saga (remember, this is ten complete novels) on Amazon to $9.99 in order to take advantage of the 75% royalty rate. And I’d actually make a few tenths of a cent LESS per sale ($6.993) than I make at the 35% rate for $19.99 ($6.9965).

This is the same reason you can purchase my short stories (from 2000 to 7000 words) at Smashwords and all other e-retailers (around 50 of them worldwide) for only $1.99, but if you go to Amazon the same story will cost you $2.99.

Amazon is a business. I understand that. But their devaluing of authors and their works really chaps my butt. Please PLEASE never cave to Amazon’s KDP Select program. If you do, you’ll add one more straw to the problem.

I’m considering “unpublishing” The Wes Crowley Saga from Amazon altogether and doing a blitz advertisement sending Kindle owners to Smashwords to purchase the .mobi (Kindle) file there. The only reason I haven’t done so thus far is because I don’t want to cut Amazon buyers out either.

Maybe I should write a nonfiction book titled Why I No Longer Distribute and Sell Through Amazon and then offer it for sale ONLY on Amazon. (grin) I wonder whether they would even allow it.

Conundrums, conundrums….

‘Til next time, happy writing and publishing!

Harvey

I am a professional fiction writer. If you’d like to get writing tips several times each week, pop over to my Daily Journal and sign up. In the alternative, you can also click the Pro Writer’s Journal tab on the main website at HarveyStanbrough.com.

3 thoughts on “Pricing and Various Sales Venues

  1. Hi Harvey!

    Now you tell me (sigh). You present quite the case for unpublishing at Amazon. Didn’t you once post a mini-tutorial on navigating Smashwords? I could (should) use a refresher.

    • Don’t get me wrong. I still publish at Amazon, and I also distribute through Draft2Digital and Smashwords.

      For instructions re Smashwords, on this site click the Free Stuff tab, then scroll down and click on The Essentials of Digital Publishing.

      Good luck!
      Harvey

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