The Key to Marketing

Hi folks, Often, writers who follow my Daily Journal email to ask me about marketing. As in, “What’s more important? Social media or ads? Which social media? Amazon (or Google or Facebook) ads? My own website and a mailing list?” Okay, having your own website and a mailing list of folks who want to know about your next book is important. And some of the other things above maybe are helpful too. But the number one … Read more

On Licensing and the Importance of Copyright

Hi Folks, This special post comes mid=week because, well, it’s important. If you write at all, you need to understand the value of your short story or novel. You need to understand what you own—Copyright. Intellectual Property (IP)—and you need to understand that you own the right to license that IP. As an aside, THIS is the big reason I’ve always been so frantic about getting the next short story or novel out. Because that one … Read more

Top Three Tips for Emarketing

Hi Folks, Awhile back, a lady sent me a request. “Harvey, would you go to my Facebook page, These Three Words, and ‘friend’ the page?” (This is not the actual name of the page, of course.) In her friendly but business-like email, she then explained a bit of what the page is about, how often she posts to it, and so on. It was generally a good email. But she didn’t include a clickable link. I … Read more

7 More Tips for Emarketing

Hey Folks, As I mentioned last time, visitors on the web have literally thousands of choices when it comes to which websites they will visit and whether they will subscribe or bookmark those sites. Remember that it’s always more important to you that the visitor remains on or subscribes to your site or newsletter or blog post. Making it worth their while is never a waist of your time. A few days after I received the … Read more

6 Ways to Increase Book Sales (and Why They Work)

Hi Folks, One of my StoneThread Publishing authors and I were discussing possibly giving away a “sampler” that contains, say, the first 20 pages or so of four different books. If I have 32 books, I’d create 8 samplers. The author originally was talking about creating printed samplers in POD. The discussion led from why I wouldn’t prepare printed samplers to what I could do and what the author could do. I decided it’s is an … Read more