The Professional Writer: Pseudonyms & Personas (Part II)

Hi Folks, As promised, in this one we’ll deal with the persona. First, again, let’s all get on the same page. A lot of folks believe a pseudonym is a persona and vice versa, but if that’s true (for them) they aren’t using it right. You’ll remember that a pseudonym (pen name) is something you might choose to use when you want to publish something without allowing others to know you’re the author, or perhaps you … Read more

6 Ways to Increase Book Sales (and Why They Work)

Hi Folks, One of my StoneThread Publishing authors and I were discussing possibly giving away a “sampler” that contains, say, the first 20 pages or so of four different books. If I have 32 books, I’d create 8 samplers. The author originally was talking about creating printed samplers in POD. The discussion led from why I wouldn’t prepare printed samplers to what I could do and what the author could do. I decided it’s is an … Read more

Notes on Being a Professional Writer

Hi Folks, When I was first learning to play the guitar at the age of 14, I was frustrated. Even after I learned to chord cleanly, nothing ever sounded quite the way it had when I’d heard it on the radio or when my uncle or others had played it. I checked and double-checked my chording, the progressions and timing between chords, and even how I was holding the guitar. Nothing seemed to make a difference. … Read more

A New Note in Punctuation

Hi Folks, When I edit a manuscript, my sole purpose is to make the reading experience seamless for the reader, thereby enhancing the writer’s reputation for excellent writing. When I’m finished there should be no rough edges over which the reader can stumble, no ambiguity or lags in the flow of information that can momentarily confuse the reader, and no punctuation that fails to direct the reading of the work and help convey the mood of … Read more

10 Mistakes Authors Make That Can Cost Them a Fortune (and how to avoid them)

Hi Folks, The Microsoft Word for Writers series will return on October 30, but right now I wanted to share this very important reprint with you. I’ve trimmed away the non-essentials but kept the main points and the rationale. I’ve indicated omissions with an ellipsis. This series of excerpts is reprinted with permission from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com. Where I added anything, it’s … Read more

A Couple of Endorsements

Hi Folks, I work with computers a lot, for both my personal work as well as for editing and cover design and web design clients. I transitioned from my IBM Selectric to my first dedicated word processor—a Brother with a 1” tall by about 6” wide screen—in the early ‘90s, and from that word processor to my first computer in the mid-‘90s. I developed my first website in 1996. You can’t do that without learning pretty … Read more